STORY BEHIND MYNE
MYNE is a contemporary women’s fashion brand, proudly founded in Egypt in 2019 by visionary entrepreneur Yasmine Tawfik. From the beginning, her mission went beyond crafting garments — she set out to redefine comfort in fashion.
At the heart of MYNE lies a commitment to creating effortless, laid-back designs that prioritize both style and ease. This is achieved through carefully selected, delicate fabrics and minimalist cuts that exude understated elegance. The brand’s signature palette of muted pastels and earthy neutrals reflects a timeless aesthetic, designed to complement every woman’s natural beauty.
MYNE isn’t just about clothing — it’s about empowering women to feel comfortable, confident, and truly themselves. Each piece is a celebration of individuality, inviting women to embrace their true essence.
“Because it’s all about you — once you wear it, it’s yours.”
— MYNE —